The most effective means of advertising will often depend on company’s industry, business objectives and financial situation. Online companies may benefit more from Internet advertising since people can go directly to their websites. A television ad campaign will not be very feasible and effective if you do not have the necessary advertising budget. Similarly, reasons also vary for each advertiser for their business, product or services.
How to use colors in web design?
- The human eye is attracted to color before black and white.
- Build the interface using black, white, and gray first, then add color only if you have a good reason to do so.
- Use either white, off-white, light gray, pale blue, or pale yellow for an application’s background, and use black for the text.
- Always use dark text on a light background because it is the easiest to read.
- Never use a dark color for the background or a light color for the text.
- Limit the number of colors (other than white, black, and gray) to three.
- Never use color as the only means of identification for an interface element.
Why any business needs website?
If you want to save time and money and want to open your business to new prospects and new opportunities, you need a website. Below are some basic reasons why website is necessary for any business.
Why Direct Mails are important?
Direct mail is known to be one of the most effective marketing tool in the modern times. The media used in the process is “e-mail” and can therefore can be used to interact with the target in a highly personalized manner. Eradicating the flaws of direct marketing, a Direct Mail comes up as the best medium for product display with their allied reports through a simple and yet effective mail.
Pollen designs Direct Mails which are targeted towards the section; you want to focus on.
By the process of customization, you can personalize these direct mails making them a concrete means to convey across a proposal to the sender. Experienced designers at Scarlet ensure the fact that these Direct Mails make an impression and are well responded to.
We design Direct Mails to be used in various formats- such as: letterheads, postcards, flyers and brochures with multicolour representation and attractive graphics. Moreover we are committed to the time factor and cost-effectiveness, which makes us the forerunner in the industry.
Why ALT text is important in web design?
User alternate text wherever we have pictures, icons, thumbnails which also helps in SEO and works as image placeholders. Alternatives text is used as a replacement for an image, whenever the image cannot be seen. This can happen, for example, when someone:
- uses a screen reader (e.g. a visually impaired person)
- uses a text-only browser (e.g. browsing from a mobile phone)
- uses a graphical browser with images turned off
- has not yet downloaded the image
- browses results from a Web search
- fails to download the image because of a network problem
- copies an extract from a Web page into a word processor.
Visual Communications in Advertising and Graphic Design
Primary methods of visual communications are very important for a graphic design or advertising because visual communications are very necessary. It is only visual medium but works well for any organization. The most important methods are:
- Gestures
- Symbols and Signs
- Paintings or Pictures
- Script
Getting started with Responsive Web Design
Responsive web design is addressed to devices, screen sizes and orientations by creating flexible, fluid and adaptive websites. Previously, designers and developers were used to create the desktop Web versions with most common screen resolution along with a separate mobile version but that approach is totally changed by adapting Responsive Web Design that can render layouts almost in any screen and no matter what resolution it is.
Top 10 most important features for any business website
A website is way of communication with globally. If your website seems dated, your business would not be able to communicate with its target audience. Below are a top 10 most important features which every good website should have.
How to add custom fields in Joomla CMS?
It is easy for every designer to apply design in Joomla CMS but at the same time if they need to add additional fields in the website, it is almost impossible for them due to lack of custom programming language.
FieldsAttach is the simple answer for it. It is very easy, simple and powerful to use. It is a component for all kind of objects like a article or a category. Designers can add input text, select, image, image gallery, YouTube video etc. Once these fields are added, it becomes data entry fields for them in Administrator interface.

