Why any business needs website?

If you want to save time and money and want to open your business to new prospects and new opportunities, you need a website. Below are some basic reasons why website is necessary for any business.

(more…)

Most Common Reasons for Advertising

The most effective means of advertising will often depend on company’s industry, business objectives and financial situation. Online companies may benefit more from Internet advertising since people can go directly to their websites. A television ad campaign will not be very feasible and effective if you do not have the necessary advertising budget. Similarly, reasons also vary for each advertiser for their business, product or services. Below are the some specific reasons to advertise:

(more…)

Why Direct Mails are important?

Direct mail is known to be one of the most effective marketing tool in the modern times. The media used in the process is “e-mail” and can therefore can be used to interact with the target in a highly personalized manner. Eradicating the flaws of direct marketing, a Direct Mail comes up as the best medium for product display with their allied reports through a simple and yet effective mail.

Pollen designs Direct Mails which are targeted towards the section; you want to focus on.

By the process of customization, you can personalize these direct mails making them a concrete means to convey across a proposal to the sender. Experienced designers at Scarlet ensure the fact that these Direct Mails make an impression and are well responded to.

We design Direct Mails to be used in various formats- such as: letterheads, postcards, flyers and brochures with multicolour representation and attractive graphics. Moreover we are committed to the time factor and cost-effectiveness, which makes us the forerunner in the industry.

Why ALT text is important in web design?

User alternate text wherever we have pictures, icons, thumbnails which also helps in SEO and works as image placeholders. Alternatives text is used as a replacement for an image, whenever the image cannot be seen. This can happen, for example, when someone:

  • uses a screen reader (e.g. a visually impaired person)
  • uses a text-only browser (e.g. browsing from a mobile phone)
  • uses a graphical browser with images turned off
  • has not yet downloaded the image
  • browses results from a Web search
  • fails to download the image because of a network problem
  • copies an extract from a Web page into a word processor.

(more…)