If you are a business owner, presence on Facebook is must. Presence on Facebook as a business owner begins and ends with your Facebook Fan Page. That means having a custom-designed landing page for those visiting your page for their first time.
The Like Page
The Like Page should not simply be the default Facebook landing page which has a like button at the top. There should be a call to action or at the very least something that directs the eye to the like button. If you do not have a custom Facebook Fan Page you need to rethink about it. Pollen can assist you with a professional Facebook Like Page design which has some important elements such as
- Professional design
- Directions to like the page
- A physical graphic pointing to the like button
- A reason why people should like your page – exclusive access to content, discount on services, etc.
- Links to you around the internet – your website, your social media accounts (Twitter, Linked In, or one of the other social media websites)
- An obvious way to contact you
The Default Landing Fan Page:
The landing page is equally important to your success like your fan page. It is easy for people to get specialized information that you want to broadcast to those who like you on Facebook.
For instance, you could have a newsletter for fans to have access to which is only available via Facebook which helps fans to subscribe and receive valuable money saving deals on your service. Or perhaps your landing page would be snapshot of your website with menu items, descriptions of your services, contact information etc.
Pollen creates a great default landing page for you Facebook fan page that has some important elements such as
- Professional design
- Thank you message for being liked
- Social Media Links
- Way to interact with you (subscribe to newsletter, submit contact, etc.)
- A link to your wall or other important apps on your fan page (photo gallery, video gallery, etc.)
- Link to your website or built in menu system to view pages from your website optimized for the Facebook fan page environment