Your business image is important, and your logo is all about your image. Its function is to create a memorable, recognizable impression on the mind of a potential client or customer. A logo is essentially at the heart of a corporate identity. A good logo catches the eye – it makes the observer curious or engaged, if only for a short moment.
We are committed to providing our customers with original logo designs that best suit their company’s needs at a competitive and affordable price. We value both creativity and diversity. We have an open and flexible approach to corporate logo design and draw from a wide variety of styles to create the logo image you want.
We can assure you that our well-trained graphic designers understand the directness and simplicity of a functionally effective logo.
A good logo should:
- be unique, and not subject to confusion with other logos among customers
- be functional and can be used in many different contexts while retaining its integrity
- should remain effective reproduced small or large
- can work in “full-color”, but also in two color presentation (black and white)
- may be able to maintain it’s integrity printed on various fabrics or materials (where the shape of the product may distort the logo)
- abide by basic design principles of space, color, form, consistency, and clarity
- represent the brand/company appropriately
Animation or 3D effects can be added to any logo to make it impressive and attention grabber. There are four basic types of logos, which can be used alone or combined within one design.
Wordmark Logo Design Services
The most widely used of all logo types, the wordmark focuses on text and typeface but can incorporate other elements as well. A wordmark may be best suited for companies whose name effectively describes what they do (Office Max, Home Depot). Without graphical elements to convey that message, a literal interpretation of the words is often necessary. (For example, we know that Gilmore and Rey are accountants because the logo literally tells us so.).
A wordmark is often text only with unique typographic treatments (Microsoft, Sears, Yahoo). Most often however, the company name is incorporated together with simple graphic elements to create a clean and simple identity.
The representation of the word essentially becomes a symbol of the company.
Choose a wordmark when:
- Communication funds are limited and should be focused on name recognition.
- Your name is reasonably distinctive but not (yet) a household word.
- You want to associate products or subsidiaries with the parent more clearly and directly than a symbol permits.
Lettermark Logo Design Services
Similar to a wordmark, a lettermark is a wholly typographic mark, usually involving initials or abbreviations. Monograms and anagrams are lettermarks. The representation of the letter(s) essentially become a symbol of the company.
You should consider a lettermark logotype only when:
- Your initials translate graphically better than your actual name.
- You need to link subsidiaries to the parent and can’t easily use the name.
- You can afford to teach the public what the lettermark means.
Brandmark Logo Design Services
A simple but strong graphic symbol, often abstract, that complements an aspect of a business or service and represents a company by association. (Think of NIKE or Apple Computer.)
You should consider a symbol only when:
- You need an emblem on a product.
- Your name is too long, too generic, doesn’t translate well globally, or has no personality.
- You need to link subsidiaries to the parent and can’t easily use the name.
- You can afford to teach the public what the symbol means.
Iconic Logo Design Services
Iconic logotypes are also referred to as combination marks. An iconic logotype generally combines a brandmark symbol with a wordmark. The combination can be loose or integral. With a loose combination, the elements can be used together or separately. A well designed iconic logotype can effectively communicate what a company does as well as reflect the company personality.
Choose an iconic logotype when:
- You are a startup enterprise or small business with limited funds.
- Your name is reasonably distinctive but not (yet) a household word.
- You need an emblem on a product, but want more than just a symbol.
Since Iconic Logotypes communicate more readily than other logotypes, less marketing is required for the logo to be effective. Therefore, iconic logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.
Designers at Pollen understands that the customer’s impression will be better about the company and its image if logo design is more professional, classy and sophisticated.
Pollen offers highly effective logo design that helps in building high-end corporate identity that successfully illustrates company’s attitude and shows disposition, character, or fundamental values of your company.