The most effective means of advertising will often depend on company’s industry, business objectives and financial situation. Online companies may benefit more from Internet advertising since people can go directly to their websites. A television ad campaign will not be very feasible and effective if you do not have the necessary advertising budget. Similarly, reasons also vary for each advertiser for their business, product or services.
Below are the some specific reasons to advertise:
- To announce a new product or service
- To expand the new market to new buyers
- To announce a modification to product or service
- To announce a change of price
- To announce a new pack
- To make people aware of a special offer
- To invite inquiries
- To sale direct
- To test a medium
- To announce the locations of stockist
- To announce obtain the stockist
- To educate customers
- To maintain sell
- To challenge competitors
- To remind people about the service / product
- To please stockist
- To please the sales force
- To recruit the new staff
- To attract investors
- To export
- To announce the trading results
